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The Brand Glossary

About The . With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain.Branding is a vital management function, yet brand language is varied, misunderstood and often abused. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

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The Brand Glossary

Books > Business and Management

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The Brand Glossary

With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain.Branding is a vital management function,.

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